LIFE SUX POLAR PANT LIME

An only seemingly harmless mural in the neighborhood pushed a group of friends to express the will to change of young generations by starting a daring project with a simple yet intense motto: Life Sux. Its typical easy-going mood speaks through its black & white checkered pattern and its signature font, crucial for a label using mostly logo tees and sweats. The Italian brand never runs out of central bold writings, often available in different sizes along with plain hues of white, black, purple and grey on sought-after Life Sux T-shirts.